Versus Systems Extends Texas Rangers Deal, Adds 60-fps AR Fan Cam Tech
VS•Versus Systems renewed its five-year Filter Fan Cam partnership with the Texas Rangers, extending deployment at Globe Life Field through the 2026 MLB season and expanding AR filter production under a new SOW. The platform’s upgraded C++ tracking and 60-fps camera driver reduce latency and enhance sponsorship engagement.
1. Partnership Renewal and Expansion
Versus renewed its five-year partnership with the Texas Rangers, extending the Filter Fan Cam deployment at Globe Life Field through the 2026 MLB season and signing a new Statement of Work to increase AR filter production and variety.
2. Platform Performance Upgrades
The upgraded platform integrates a high-performance C++ tracking engine, a 60-fps camera driver and improved face detection, which together reduce latency, enhance filter stability and enable dynamic face-paint features in large stadium crowds.
3. Revenue and Engagement Opportunities
By integrating branded filters and overlays into live video boards, the system creates digital advertising inventory tied to fan participation, boosting sponsorship activation and social media amplification potential for Versus and its sports and entertainment partners.
