Viant Named DSP of Record for WHOOP in Multi-Year CTV Partnership
Viant Technology secured a multi-year strategic partnership to serve as DSP of Record for WHOOP, powering household-level CTV activation linked directly to business results. The deal underscores Viant’s leadership in AI-powered programmatic advertising and supply transparency, bolstering its growth prospects in the expanding CTV market.
1. Strategic Partnership Details
Viant Technology has entered a multi-year agreement to act as the DSP of Record for WHOOP, integrating its CTV platform to deliver household-level ad activation. This collaboration links media exposure directly to WHOOP’s business metrics, aiming to drive measurable growth in subscriber acquisition and engagement.
2. Viant’s CTV and AI Capabilities
Viant leverages AI-driven programmatic advertising with identity resolution and contextual intelligence to optimize CTV campaigns. Its platform offers end-to-end transparency on supply sources and fees, enabling WHOOP to assess true incrementality and ROI at scale.
3. Business Impact and Growth Potential
By powering WHOOP’s CTV strategy, Viant expects to capture a larger share of the rapidly growing CTV advertising sector. The partnership could accelerate Viant’s ad revenue growth as brands demand precision, measurement and transparent reporting in connected TV campaigns.