Victoria's Secret comeback walks the Wall Street runway
VSCO•Analysts said Victoria's Secret's annual fashion show underscored accelerating brand momentum. Shares rose about 4% in early trading and have gained about 61% year to date.
VSCO•VSCO•VSCO•Analysts said Victoria's Secret's annual fashion show underscored accelerating brand momentum. Shares rose about 4% in early trading and have gained about 61% year to date.
Barclays, J.P. Morgan and Morgan Stanley pointed to improving brand relevance, stronger merchandising, healthier traffic and growing demand from younger customers as signs of Victoria's Secret's turnaround gaining traction. UBS said the fashion show's return had helped reconnect the brand with millennial consumers while reaching younger customers; analyst price targets ranged from $87 to $112.
