Victoria's Secret Debuts Strapless Collection with $16.95 Starting Price and Angel Reese Campaign
Victoria's Secret launched its 'Season of Strapless' global campaign on April 8, featuring WNBA All-Star Angel Reese and debuting the Invisible Strapless Collection, swim styles and Bombshell Bronze Eau de Parfum. The line uses no-slip grip technology in bras and swimwear, with prices from $16.95 across sizes XS to XXL.
1. Campaign Launch and Partnership
Victoria's Secret kicked off its global 'Season of Strapless' campaign on April 8, marking the first time a professional WNBA player, Angel Reese, fronts a major brand campaign. This collaboration follows Reese’s 2025 runway debut and aims to broaden the brand's cultural reach.
2. Product Lineup and Technology
The campaign spotlights the Invisible Strapless Collection featuring innovative no-slip grip technology, complemented by swim styles and the Bombshell Bronze Eau de Parfum fragrance. The Barbados-shot visuals reinforce the summer theme and showcase the cohesive range of apparel and beauty.
3. Availability and Pricing
The full assortment includes bras, swimwear, lingerie and beauty products with prices starting at $16.95 and sizes from XS to XXL. The collection launched in retail locations nationwide and internationally and is available online at VictoriasSecret.com beginning April 8.