Village Farms Unveils 1g Pure Sunfarms Pink Kush Cured Resin Vape as Vapes Grow 11%
VFF•Village Farms is extending its top-selling Pure Sunfarms Pink Kush strain into Canada's fastest-growing cannabis segment with the launch of a 1g cured resin 510 vape. Vapes now capture nearly 20% of national cannabis sales, growing 11% year-over-year, with initial rollout in BC and Ontario.
1. Product Launch Details
Village Farms introduced the Pure Sunfarms Pink Kush Cured Resin 510 Vape in a 1g format, offering a single-source hydrocarbon extract designed to deliver a true-to-flower experience while preserving natural terpene and cannabinoid profiles. The product features a paper-based child-resistant carton and will be available in British Columbia immediately, with Ontario distribution beginning next week.
2. Market Context and Growth
Cannabis vape products account for nearly 20% of national retail sales and have expanded 11% year-over-year through May 2026, making them Canada’s fastest-growing cannabis category. The cured resin segment appeals to consumers seeking potent, flavor-retentive formats that replicate the live flower experience.
3. Strain Legacy and Consumer Appeal
Pure Sunfarms Pink Kush has been Canada’s all-time top-selling cannabis strain across major markets for five consecutive years, known for its white pepper, earthy gas and sweet coffee flavor profile. Packaging this iconic cultivar into a portable vape format leverages established brand loyalty and consumer recognition.
4. Strategic Implications for Village Farms
By entering the high-growth vape space with its flagship Pink Kush cultivar, Village Farms aims to capture incremental market share and drive revenue in a segment where vapes now represent one in five national cannabis dollars. The launch supports the company’s broader strategy of expanding its product portfolio and capitalizing on premium segment dynamics.
