Visa Expects $40B World Cup Pop-Up Economy, 824K Jobs, 5M Travelers
V•Visa projects the World Cup’s pop-up economy will generate over $40 billion in GDP, create 824,000 jobs, five million cross-border travelers and engage six billion viewers globally. It processed one million presale tickets at fair price points and anticipates strong spending via streaming, e-commerce, hospitality and local businesses.
1. Visa's Role in World Cup Payments
Visa is the official payment processor for the World Cup, enabling transactions across 16 stadiums in three host countries. This partnership offers unmatched global brand exposure during the tournament.
2. Economic Projections for Pop-Up Economy
Visa projects the World Cup will generate over $40 billion in GDP, create 824,000 jobs and facilitate more than five million cross-border travelers, while engaging six billion viewers worldwide over 39 days. These figures underscore the event's scale and potential boost to payment volumes.
3. Presale Ticket Processing
Visa processed one million presale tickets at price points deemed fair and reasonable, demonstrating strong advance consumer demand despite overall ticket inflation. This early activity provides visibility into spending trends ahead of the tournament.
4. Emerging Spending Channels
Visa highlights digital participation via streaming and online platforms, along with increased spending on e-commerce merchandise, hospitality, and local small businesses around watch parties. These channels represent key growth areas for transaction volumes beyond stadium attendance.
