Visa Extends Red Bull Racing Partnership, Secures Exclusive Banking Rights and RB22 Branding
On Feb 19, Visa extended its multi-year partnership with Oracle Red Bull Racing and Visa Cash App Racing Bulls, adding on-car branding on the RB22 front wing and exclusive retail banking rights. It keeps Visa as Title Partner of the F1 team, backs two all-female cars and expands hospitality experiences.
1. Multi-Year Partnership Extension
On Feb 19, Visa announced a multi-year extension and expansion of its global partnership with Oracle Red Bull Racing and Visa Cash App Racing Bulls, building on their 2024 agreement to deepen collaboration across Formula 1.
2. Enhanced Branding and Commercial Rights
The updated deal secures new on-car branding placements on the RB22 front wing, grants Visa exclusive rights in the retail banking category and expands pass-through rights to broaden its commercial reach.
3. F1 Academy Support and Fan Engagement
Visa remains the Title Partner of the Visa Cash App Racing Bulls F1 team and Academy, backing two all-female Academy cars and offering expanded hospitality access and immersive experiences to enhance fan and client engagement globally.