Visa has introduced two new tap-based features—“Tap to Confirm” for identity verification and “Tap to Activate” for new-card activation—developed in collaboration with Keyno. The features allow users to authenticate or activate their Visa cards by tapping the physical card against a compatible smartphone, replacing one-time passcodes and manual call-center processes.

The first deployment of the tap-based solution is with Fidelity Bank in the Bahamas, marking a pilot stage aimed at refining the user experience and monitoring adoption rates. Feedback from this initial rollout will guide feature enhancements and broader bank partnerships across regions.

By eliminating OTPs and phone-based verification, Visa expects to reduce authorization friction and lower operational costs associated with fraud prevention and call-center staffing. The streamlined process may also enhance user satisfaction and drive higher digital adoption rates.

Pending the success of the Bahamas pilot, Visa plans to expand the tap-to-function features to additional financial institutions and markets. This innovation aligns with Visa’s broader strategy to leverage contactless and mobile technologies to bolster security and payment convenience.