Visa Loses NFL Payments Partnership After 28 Years to American Express
Visa's 28-year partnership with the NFL ends as American Express steps in as the league's official payments sponsor in a global multi-year deal. The Amex agreement includes on-site activations at NFL draft, Super Bowl and International Games and a co-branded rewards credit card.
1. End of Visa's 28-Year NFL Sponsorship
Visa’s long-term role as the NFL’s official payments partner since 1995 has concluded, marking the end of nearly three decades of sponsorship. The move removes Visa branding from NFL events and opens a gap in its sports marketing portfolio.
2. American Express Multiyear Partnership Details
American Express has secured a global multi-year deal granting exclusive payment partner rights for NFL draft, Super Bowl and International Games. The partnership will feature on-site activations, member perks and the launch of the NFL Extra Points American Express credit card for enhanced rewards.