Visa survey finds AI shopping use rises to 54% of US adults
V•Visa's 2026 Holiday Spending Shift Survey found that 54% of U.S. adults used AI for shopping, up from 47% last year. Only 23% said they trust generative AI to handle payments.
1. Shopping and spending habits
Visa's 2026 Holiday Spending Shift Survey found that 54% of U.S. adults used AI for shopping, up from 47% last year, while 23% trust generative AI to handle payments. The survey also found that 84% adjusted spending habits because of higher everyday costs, 47% sought discounts, and three-quarters changed shopping behavior over fraud concerns; 34% enabled two-factor authentication. Three in 10 Americans expect to buy holiday gifts from overseas sellers, rising to more than half of Gen Z.
