Visible, Verizon’s digital wireless unit, struck a college athletics marketing partnership with Learfield covering USC, Oregon, Minnesota and Rutgers.
The deal adds prominent in-venue branding, including a Minnesota football helmet bumper sponsorship, an Oregon men’s basketball court logo, and USC and Rutgers end-zone signage.
Visible also gains access to school digital platforms, social channels and multimedia rights to extend promotions beyond game days.
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