Vital Farms 10% owner Matthew Ohayer reports sale of $674,647.50 in common shares
VITL•Vital Farms 10% owner Matthew Ohayer sold 69,750 common shares for a total of $674,647.50 on Nov. 6 and Nov. 9, 2026. After the sales, he directly held 6,261,970 shares, with another 400,000 held indirectly through his former spouse.
1. Share sales
Ohayer sold 3,550 common shares on Nov. 6, 2026, at a weighted average price of $9.53, and 66,200 shares on Nov. 9 at a weighted average price of $9.68. Following the sales, he directly held 6,261,970 common shares; indirect holdings through his former spouse totaled 400,000 shares.




