Vital Farms Names CEO Executive Chairperson as Founder Retires, Eyes $2B Sales by 2030
Matt O’Hayer, founder of Vital Farms and Executive Chairperson since 2019, stepped down from the board effective February 24, 2026, transitioning to an advisory role. President and CEO Russell Diez-Canseco will assume the Executive Chairperson role for unified leadership, and Denny Marie Post remains Lead Independent Director.
1. Board Leadership Transition
Matt O’Hayer, who founded Vital Farms in 2007 and served as Executive Chairperson since 2019, retired from the board and his chairperson role effective February 24, 2026. He will continue in a non-employee advisory capacity while the board ensures a smooth transfer of responsibilities.
2. Governance Structure and Strategic Outlook
Russell Diez-Canseco, President and CEO since the 2020 IPO, adds Executive Chairperson to unify executive leadership and board oversight. Denny Marie Post retains her position as Lead Independent Director, maintaining independent governance as the company pursues its $2 billion net sales target by 2030.