Vue Endorses TrueCut Motion for Blockbuster Films on EPIC Laser Screens
Pixelworks secured an endorsement from Vue, Europe’s largest privately‐owned cinema operator, to roll out its TrueCut Motion grading technology across Vue screens, including EPIC premium large format venues. The move enables TrueCut Motion‐enhanced versions of blockbuster films to deliver superior motion clarity and immersion to millions of moviegoers.
1. Vue Endorsement Details
Pixelworks announced that Vue, Europe’s largest privately‐owned cinema operator, will deploy TrueCut Motion technology across its network, including premium EPIC large format screens. This endorsement allows Vue to screen motion‐enhanced versions of blockbuster films with reduced artifacts and improved visual fidelity.
2. TrueCut Motion Technology Features
TrueCut Motion offers shot‐by‐shot motion grading to manage judder, blur and frame rates, preserving filmmakers’ intended cinematic look. The platform delivers consistent motion quality across theaters, televisions and mobile devices in both standard 2D and 3D presentations.
3. Potential Impact on Pixelworks
The Vue partnership extends Pixelworks’ licensing reach to thousands of screens, opening new service opportunities and boosting visibility among major exhibitors. Adoption by a leading operator may drive recurring licensing revenue and strengthen Pixelworks’ position in cinematic visualization solutions.