Walmart launches $120 membership bundle with Sam's Club ahead of holidays
WMT•WMT•WMT•WMT•Walmart launched a $120-a-year bundle combining Walmart+ and Sam's Club Plus, a discount of nearly $100 versus buying the memberships separately.
Walmart launched the bundle on Tuesday ahead of the holiday shopping season. It combines Walmart+ and Sam's Club Plus for $120 a year, nearly $100 less than purchasing the subscriptions separately.
Walmart and rivals Target and Kroger have lowered prices on thousands of items this year as they seek budget-conscious shoppers amid weak consumer spending, particularly among lower- and middle-income households. Walmart reported its slowest quarterly comparable sales growth in six years in August, while average spend per visit softened from a year earlier; the retailer is also relying on advertising platforms to support profits and maintain margins.
