Walmart Launches Walmart+ Membership in Canada for $8.97 Monthly
WMT•Walmart is extending its Walmart+ membership to Canada, offering delivery, shipping and entertainment perks for $8.97 monthly. The international rollout leverages its existing store network as a trial to deepen loyalty, compete with Amazon Prime and drive digital engagement ahead of further market expansions.
1. First International Expansion
Walmart is rolling out its Walmart+ membership in Canada, marking its first market launch outside the US. The initiative leverages Walmart's extensive Canadian store network to support faster online order fulfillment and to test membership adoption beyond its home market.
2. Program Features and Pricing
The Canadian Walmart+ offer includes delivery, shipping and entertainment benefits for $8.97 per month. This price point positions Walmart+ competitively against Amazon Prime while aiming to drive digital engagement and higher repeat spending.
3. Strategic Outlook and Potential Expansion
The Canada launch is a pilot to gauge customer loyalty impact and long-term viability of the membership model internationally. Future expansions will depend on adoption rates and the program's ability to enhance overall sales and e-commerce growth.
