Heritage brands accounted for all top ten Walmart.com beauty products over the last 30 days, led by Olay Regenerist Micro-Sculpting Cream with estimated $411,000 in sales. La Roche-Posay’s newly introduced Toleriane moisturizer generated roughly $229,345, while Neutrogena’s Hydro Boost Water Gel pulled in $328,000, highlighting strong premium growth.
Over the last 30 days, every one of Walmart.com’s top ten beauty products came from heritage brands, demonstrating the retailer’s strength in carrying trusted mass-market names.
Olay’s Regenerist Micro-Sculpting Cream topped the list with an estimated $411,000 in sales, while Neutrogena’s Hydro Boost Water Gel followed closely at around $328,000, underscoring sustained demand for established skincare staples.
Since launching on Walmart.com this spring, La Roche-Posay’s Toleriane Double Repair Face Moisturizer has surged to third place with roughly $229,345 in sales, indicating consumer interest in new premium entrants.
With mass brands firmly in control of Walmart’s beauty roster, there remains room to attract additional prestige labels without intense ad competition, potentially boosting Walmart’s online beauty margin and assortment.
