In its fiscal third quarter, Walmart reported a 27% increase in digital sales, driven by faster delivery fulfillment, robust marketplace expansion and rising member adoption globally. U.S. eCommerce sales climbed approximately 28%, with marketplace and store-fulfilled channels leading the gain. The company’s overall revenue grew 5.8% year-over-year to $179.5 billion, while same-store sales in the U.S. rose 4.5%, reflecting both higher traffic and increased spending per trip. This digital acceleration builds on 14 consecutive quarters of double-digit marketplace growth and supports Walmart’s strategy to capture online share against major competitors.

Walmart Marketplace has introduced a curated Premium Musical Instrument Shop featuring top industry brands such as Fender, Roland, Boss, Zildjian, Ernie Ball, Hercules, Squier and Barton Bags. Available now, the new digital storefront offers guitars, amplifiers, effect pedals, drum accessories, strings and gig bags for consumers ranging from beginners to professional musicians. The launch—timed to coincide with Walmart’s presence at the 2026 NAMM Show—underscores the retailer’s push into specialized, high-value categories. With more than half a billion items now online and access to 270 million weekly customers, Walmart Marketplace aims to leverage scale, fulfillment capabilities and brand protection standards to drive further growth in premium verticals.