Walmart rejects claims it uses customer data or weather to set prices
WMT•Walmart said it does not use customer data or weather signals to set individualized or dynamic prices, and that digital shelf labels only speed approved price updates.
1. Pricing practices
Walmart said it “prices products, not people” and does not use personal information, income, shopping history, urgency or willingness to pay to set individualized prices. It also rejected claims that it raises prices during heat waves or ahead of snowstorms, saying digital shelf labels replace paper tags and do not enable individualized or dynamic pricing.
