Walmart Sees 27% E-Commerce Growth and 33% Ad Revenue Surge in Q3
In Q3, Walmart's e-commerce sales rose 27% and its advertising arm, Walmart Connect, grew 33% in the U.S., while membership fees contribute about one-third of adjusted operating income. The grocery segment generated $276 billion in fiscal 2025 and international net sales climbed 11.4% with a 16.9% rise in adjusted operating income.
1. Grocery and Essentials Drive More Than Half of Revenue
Walmart’s grocery and essentials segment accounted for over 50% of total revenue in fiscal 2025, with grocery sales reaching $276 billion and Sam’s Club contributing an additional $59 billion. The company’s Neighborhood Markets, Supercenters and Sam’s Club locations ensure that low-cost, repeat purchases remain a stable foundation, even as inflationary pressures influence consumer behavior.
2. E-Commerce Business Sustains Double-Digit Growth
In its latest quarter, Walmart’s e-commerce revenue grew by 27% year over year, reflecting the success of its omnichannel strategy. With 90% of the U.S. population living within ten miles of a Walmart store, the company leverages its physical footprint as fulfillment hubs for same-day pickup and delivery, narrowing the gap with online-only competitors in speed and customer convenience.
3. High-Margin Advertising Platform Expands Rapidly
Walmart Connect, the retailer’s in-house advertising arm, recorded 33% revenue growth in the U.S. during the latest quarter. Launched in 2021 after rebranding its media group, Walmart Connect is on track to become a multibillion-dollar profit center, capitalizing on first-party shopper data to offer targeted digital and in-store ad solutions that deliver higher margins than core retail operations.
4. International Operations and Flipkart Stake Enhance Diversification
Operating in 19 countries, Walmart runs more than 3,000 stores in Mexico and over 400 in Canada, while its majority stake in India’s Flipkart positions the company for further global growth. The potential public listing of Flipkart could unlock significant shareholder value, and expansion in markets such as Chile, China and the U.K. continues to diversify revenue streams beyond the U.S. base.