Warner Bros. Discovery Extends Two-Year GoPro Wearable Camera Deal, Reaching 130 Million Viewers
Warner Bros. Discovery Sports Europe extended its partnership with GoPro as Official Wearable Camera Supplier for the WHOOP UCI Mountain Bike World Series, providing helmet-mounted live POV coverage across all downhill rounds. The deal adds course branding and an expo for 2026, tapping WBD’s 130 million viewers in 200 markets.
1. Partnership Extension
Warner Bros. Discovery Sports Europe renewed its two-year partnership with GoPro as the Official Wearable Camera Supplier of the WHOOP UCI Mountain Bike World Series, marking the fourth consecutive year of collaboration and ensuring continuity of on-helm camera technology across the series.
2. Coverage Features
GoPro will equip athletes with helmet-mounted cameras to deliver live and recorded rider-perspective content across Downhill, Cross-Country and Enduro categories, while dedicated course branding and a consumer expo will enhance fan interaction throughout the 2026 circuit.
3. Viewership Reach
WBD Sports Europe engages 130 million people monthly across more than 200 markets and 20 languages, and this partnership is designed to leverage that audience by offering immersive, athlete-driven perspectives directly within broadcasts and digital channels.
4. 2026 Season Kickoff
The 2026 WHOOP UCI Mountain Bike World Series kicks off May 1 in Mona YongPyong, South Korea, marking the series’ return to the Asian continent for the first time in 25 years and setting the stage for enhanced global coverage.