Wayfair launches North America plastic packaging recycling program across fulfillment network

Wayfair launched a plastic recycling program across its North American fulfillment network in 2025 to capture hard-to-recycle packaging waste.

• Materials are collected during inspections, returns and customer deliveries, then consolidated via backhaul to regional recycling hubs for densification.
• Two hubs have diverted about 100 metric tons of plastic waste from landfills since launch, and three additional hubs are planned.
• The program supports Wayfair’s target to achieve zero waste across global operations by 2030.
• Wayfair reported that 86% of its global packaging portfolio was recyclable in 2025, and 83% of its global mailers were paper-based.