Wayfair will open a 130,000-square-foot, single-level retail location at 4825 Marburg Avenue within the Center of Cincinnati in 2027. The high-traffic site at the intersection of Interstate 71 and Route 562 is positioned to attract shoppers from Cincinnati and surrounding suburbs, marking the company’s second Ohio store and reinforcing its large-format footprint.

This Cincinnati outlet extends Wayfair’s omnichannel strategy, joining existing stores in Wilmette, Illinois, and Atlanta, Georgia, as well as upcoming locations in Denver, Columbus, Fort Lauderdale and Westchester. Targeting the Ohio-Kentucky-Indiana tri-state market, the company aims to blend in-person experiences with its online reach to drive broader customer engagement.

The new store will showcase Wayfair’s range of furniture, décor, housewares and appliances, featuring Wayfair Verified products and complimentary design consultations. Shoppers can take home smaller items immediately and arrange swift delivery for larger furnishings through Wayfair’s logistics network, enhancing convenience across physical and digital channels.