Wayfair Q1 Revenue Climbs 7.4% to $2.93B, Operating Loss Narrows to $11M
W•Wayfair’s Q1 net revenue rose 7.4% YoY to $2.93 billion, led by a 7.5% US increase and 6% international growth, with gross profit climbing to $880 million. The operating loss narrowed to $11 million from $122 million, active customers grew 1.4% to 21.4 million, and total liquidity stood at $1.5 billion.
1. Q1 Revenue Growth
Wayfair generated $2.93 billion in net revenue for Q1 2026, marking a 7.4% year-over-year increase, with US sales up 7.5% to $2.61 billion and international revenue rising 6% to $319 million.
2. Profitability Trends
Gross profit climbed to $880 million, representing a 30% margin, while net loss narrowed to $105 million from $113 million and operating loss improved significantly to $11 million from $122 million, reflecting ongoing cost discipline.
3. Customer Base Expansion
Active customers reached 21.4 million, up 1.4% year-over-year; last-twelve-months net revenue per active customer rose 5.2% to $591, orders per customer increased to 1.88, and average order value rose to $312.
4. Liquidity and Future Prospects
Wayfair held $1.1 billion in cash and equivalents and $1.5 billion in total liquidity. CEO Niraj Shah highlighted the company’s market outperformance, accelerating share gains and the benefits of investments in its logistics and technology platforms.
