Wealthfront Launches Custodial Account With $1,350 Tax-Harvesting Benefit and $100 Signup Bonus
WLTH•Wealthfront launched a custodial investing account requiring a $500 minimum and charging a 0.25% advisory fee, offering automated tax-gain harvesting worth up to $1,350 in annual tax-free growth and diversified ETF portfolios. The service includes a $100 bonus for new accounts opened by July 23.
1. Product Features
Wealthfront’s custodial account requires a $500 minimum deposit and carries an annual 0.25% advisory fee. Funds are allocated across conservative, moderate or aggressive ETF portfolios with automated rebalancing and tax-gain harvesting designed to realize up to $1,350 in annual tax-free growth.
2. Sign-Up Incentive
To drive early adoption, Wealthfront is offering a $100 seed bonus for any parent who opens and funds a custodial account by July 23. Unlike federal seed programs, there is no annual contribution cap, though contributions above $19,000 may trigger gift tax considerations.
3. Market Context
This launch positions Wealthfront against Schwab, Fidelity, Robinhood and upcoming Trump Accounts by targeting parents of children of any age. With over 60% of teens expressing strong interest in investing, the account aims to capture growing demand for youth financial education and early wealth building.
