Webuy Global’s AI-Enabled MICE Division Generates Over $2M in First Two Months
Webuy Global launched its AI-enabled MICE division in Feb 2026, generating over US$2 million in transaction value within two months. The new division targets corporate travel segments with AI-driven customer acquisition, solution design and end-to-end service, aiming to boost order values and cross-selling across its travel ecosystem.
1. Launch and Initial Performance
Webuy announced the February 2026 launch of its AI-enabled MICE division, achieving over US$2 million in total transaction value within its first two months and securing group bookings from banks and insurance companies across Asia.
2. AI-Enabled Platform and Differentiation
The division leverages AI for customer acquisition, solution design and service delivery, enabling high-intent corporate opportunity identification, tailored travel programs and scalable end-to-end execution across Webuy’s regional supplier network.
3. Strategic Outlook and Growth Potential
Webuy plans to expand its MICE segment by strengthening enterprise partnerships, broadening destination coverage and integrating AI further, targeting higher order values, recurring demand and cross-selling opportunities within its comprehensive travel ecosystem.