Weight Watchers Debuts 25g Protein Whipped Lemonade Shake and 10-Week Strength Club
WW•Weight Watchers launches limited-edition Whipped Lemonade protein smoothie powder with 25 grams of protein, 10 grams of collagen and no artificial flavors for a 4 Points® value. The company also debuts Summer Strength Club, a 10-week program featuring weekly live strength classes and nutrition coaching through Labor Day.
1. Limited-Edition Protein Smoothie Powder
Weight Watchers and FlavCity introduced the Whipped Lemonade protein smoothie powder featuring 25 grams of protein, 10 grams of collagen and no artificial flavors at a 4 Points® value per serving. The product is available through FlavCity’s TikTok Shop and ShopFlavCity.com while supplies last.
2. Summer Strength Club Launch
The company launched Summer Strength Club, a free 10-week experience running until Labor Day, offering weekly live strength classes led by Global Strength Coach Holly Rilinger. Members and non-members can access expert coaching, recipes, challenges and community support every Friday through the Weight Watchers app and workshops.
3. Strategic Brand Partnership
The collaboration with FlavCity aims to bolster Weight Watchers’ nutrition-focused offerings and enhance member engagement during summer. By combining functional product innovation with interactive programming, Weight Watchers seeks to strengthen its position in the weight management market and potentially drive incremental revenue.
