Wendy’s Hires $100K-Tasting Officer, Secures 62-Unit Mexico Expansion Deals
Wendy’s posted a remote chief tasting officer role paying $100,000 with light travel, content creation, and ambassador duties to boost engagement. The chain inked deals with AJ Group for 50 units near Mexico City and WS Pacific for 12 restaurants in Sinaloa and Durango, boosting its international unit growth.
1. Chief Tasting Officer Role
Wendy’s has introduced a new C-suite position—chief tasting officer—offered as a fully remote role with a $100,000 annual salary. The position requires light travel to local restaurants or home couch sessions, content creation, quarterly vlog check-ins and potential ad appearances, with an ASAP start date.
2. Mexico Expansion Agreements
Wendy’s signed franchise agreements with AJ Group to develop 50 restaurants around Mexico City and with WS Pacific to build 12 locations in Sinaloa and Durango. These partnerships leverage local expertise to open the first units this year and accelerate Wendy’s international unit growth under its broader expansion strategy.