Wendy's Invites Round-Up Donations for Foster Care, Donating 93% to Adoption Efforts
At participating U.S. restaurants, Wendy's invites customers to round up orders to the nearest dollar, donating 93% of contributions to the Dave Thomas Foundation for Adoption. The program supports adoption efforts for over 365,000 children in foster care and promotes community engagement across Wendy's 7,000+ locations.
1. Program Launch
Wendy's has partnered with Round It Up America to enable guests at participating U.S. restaurants to round up their orders to the nearest dollar. This initiative runs throughout May, aligning with National Foster Care Month to raise awareness and drive donations at the point of sale.
2. Donation Allocation Details
Ninety-three percent of each rounded-up dollar is funneled directly to the Dave Thomas Foundation for Adoption, which has already helped secure permanent homes for over 16,000 children. Contributions bolster ongoing adoption programs aimed at supporting more than 365,000 youth currently in foster care.
3. Community Reach and Brand Impact
The campaign spans Wendy's network of over 7,000 locations, engaging customers, crew and franchisees in charitable giving. By emphasizing corporate social responsibility, Wendy's seeks to strengthen community ties and enhance brand loyalty through meaningful support of foster care initiatives.