Wendy's Unveils Minions & Monsters Meal with Banana Frosty Swirl, Collectibles
WEN•Wendy's launches Minions & Monsters Meal June 15 with Banana Frosty Swirl and four exclusive blind-box collectibles, following the Kids' Meal now available with six themed toys. An immersive drive-thru debut June 11 in Los Angeles promotes the limited-time lineup ahead of the July 1 film release.
1. Partnership Launch
Wendy's has partnered with Illumination’s Minions & Monsters franchise to roll out a co-branded menu ahead of the film’s July 1 release. The collaboration taps one of the largest animated franchises to drive brand excitement this summer.
2. Limited-Time Menu Offerings
Starting June 15, the adult Minions & Monsters Meal includes a choice of Big Bacon Classic or Spicy Chicken Sandwich, small fries, small Banana Frosty Swirl and one of four blind-box collectibles. The Minions & Monsters Kids' Meal, already available, features six themed toys alongside a choice of kid-sized entree and sides.
3. Promotional Activation
An immersive, themed drive-thru experience opens June 11 at Wendy’s on East Imperial Highway in Norwalk, California, offering fans an early taste of the Minions & Monsters Meal. Exclusive collectibles and branded beverages will be highlighted during this Los Angeles takeover.
4. Company Context
The Wendy's Company operates over 7,000 restaurants worldwide and leverages such partnerships to boost foot traffic and guest engagement. This summer campaign aims to capitalize on seasonal movie marketing to strengthen Wendy's brand relevance and drive incremental sales.
