WeShop Appoints Maria Weaver as CEO to Drive U.S. Expansion After Growing WMX Revenue from $300M to $650M
WSHP•WeShop named Maria Weaver CEO effective June 15 to spearhead its U.S. market entry as part of its global growth strategy. Weaver previously grew Warner Music Experience revenue from $300 million to $650 million, bringing three decades of e-commerce leadership.
1. Leadership Appointment
WeShop’s board appointed Maria Weaver as Chief Executive Officer and member of the board effective June 15, 2026, reflecting a strategic shift to leadership focused on U.S. expansion for the community-owned social commerce platform.
2. Proven Track Record
Weaver’s 30-year career spans senior roles at HBO, Comcast and Warner Music Experience, where she scaled WMX revenue from approximately $300 million to over $650 million by launching new business verticals and enhancing e-commerce capabilities.
3. U.S. Expansion Strategy
Her mandate is to build a substantial U.S. presence by assembling a dedicated management team, applying her digital transformation and monetization expertise to drive user engagement and accelerate equity-based rewards.
4. Board Continuity
Outgoing CEO Paul Ellerbeck will transition to an operational role on the board to maintain continuity of the technology platform while Weaver focuses on commercial growth in the United States.
