WeShop Integrates Adidas, Nike, Under Armour Fitness Products with Equity Rewards
WeShop has integrated Adidas, Nike, Under Armour, ASICS and GNC into its app marketplace, offering performance apparel, footwear, supplements and recovery products. The platform’s ShareBack™ program now ties these purchases directly to WePoints that may convert into equity, reinforcing community ownership and long-term engagement.
1. New Health & Fitness Brand Partnerships
WeShop has added leading health and fitness brands—including Adidas, Under Armour, Nike, ASICS and GNC—to its marketplace, offering a curated selection of performance apparel, footwear, supplements and recovery products directly within its mobile app.
2. ShareBack™ Rewards Integration
Purchases of these wellness essentials now earn WePoints through the ShareBack™ program, which may convert into potential equity ownership in WeShop. This integration aligns everyday fitness spending with long-term financial participation in the company’s growth.
3. Boosting Community Engagement and Retention
By tying fitness purchases to equity rewards, WeShop aims to counter the typical mid-February drop-off in New Year’s resolutions—where nearly 80% of fitness goals fail—encouraging sustained user activity and strengthening its community-ownership model.