Westlake Royal Launches AI Design Canvas, Unifies Six Exterior Product Categories Online
Westlake Royal Building Products launched a redesigned website consolidating its full product portfolio and introduced Design Canvas™, an AI-powered home design tool. The platform targets homeowners and professionals spending more than 10 hours researching exterior projects, potentially boosting engagement across siding, roofing, trim, mouldings and stone categories.
1. Redesigned Unified Digital Platform
Westlake Royal introduced a redesigned website that brings all its product brands under a single platform with a modern interface and streamlined navigation. The update creates a ‘One Westlake Royal Building Products’ experience, making it easier for customers and professionals to explore solutions across every category.
2. AI-Powered Design Canvas Features
Design Canvas™ offers an intuitive home design tool powered by AI, featuring realistic previews, before-and-after visualizations and curated sample homes. Users can upload photos for QuickView mapping, automatically identifying design regions to mix colors, textures and styles, then save and share personalized designs.
3. Business Impact and Customer Engagement
Nearly 30% of homeowners plan to spend over 10 hours researching projects before hiring a contractor, highlighting demand for digital planning tools. By integrating product discovery with interactive design, Westlake Royal aims to increase customer engagement, streamline material sourcing and drive sales across its exterior product segments.