Whirlpool’s Maytag Showcases Pet Pro System Removing 99.7% Bacteria and XL Crisper Fridges at KBIS

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Maytag will exhibit its Pet Pro Laundry System—with Oxi Cycle sanitation removing 99.7% of odor-causing bacteria and an Extra Power pre-wash—and its 3- and 4-door French refrigerators with the largest XL Crisper bin at KBIS 2026 in February. This underscores Whirlpool’s push into premium appliance segments for 2026.

1. WHR Showcases High-Performance Appliances at KBIS 2026

At the Kitchen and Bath Industry Show in Orlando from February 17–19, Whirlpool Corporation highlighted its Maytag brand’s latest laundry and refrigeration lines designed for heavy-duty performance. The Maytag® Pet Pro Laundry System features an Oxi Cycle sanitation mode that eliminates 99.7% of odor-causing bacteria and an Extra Power pre-wash option for deep stain removal. In refrigeration, the new 3-Door and 4-Door French Door models introduce the largest crisper bin on the market, capable of handling extra-large grocery hauls, alongside features such as EvenAir cooling, fingerprint-resistant stainless finishes and Max Cool settings. WHR’s presence at KBIS underscores its commitment to serving the professional and consumer markets with premium, durability-focused innovations.

2. WHR’s Scale and Financial Strength Support Growth Strategy

In fiscal year 2025, Whirlpool Corporation reported approximately $16 billion in net sales, with nearly 90% generated in the Americas. The company operates 35 manufacturing and technology research centers worldwide and employs 41,000 people. WHR’s broad brand portfolio—including Whirlpool, KitchenAid, JennAir, Maytag and others—provides diversified exposure across price points and channels. This scale, combined with ongoing investment in R&D facilities and a U.S.-based manufacturing footprint, positions WHR to capitalize on continued demand for high-quality kitchen and laundry appliances.

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