Willow Raises $7M Seed with Wix Founders for 1,000 AI Connectors
WIX•Willow secured $7 million in seed funding led by Hetz Ventures with early investment from Wix co-founders Avishai Abrahami and Nir Zohar, after deploying the platform internally across 5,000 Wix employees. The agent governance platform offers enterprises granular oversight of AI agents via 1,000 connectors, 100 skills, and audit controls.
1. Seed Funding and Backers
Willow launched from stealth with a $7 million seed round led by Hetz Ventures, featuring early backing from Wix co-founders Avishai Abrahami and Nir Zohar. The funding aims to accelerate product development and expand go-to-market efforts.
2. Platform Features and Capabilities
The governance platform offers enterprises granular control over AI agents, including runtime permissions, audit trails, and full visibility into agent actions. It supports over 1,000 connectors, 100 skills, and 100 plugins for systems like Claude, ChatGPT, and custom agents.
3. Internal Deployment and Validation at Wix
Willow has been deployed internally across more than 5,000 Wix employees, providing oversight and secure access controls for agentic workflows. Early usage at Wix demonstrated the need for centralized governance to prevent unauthorized integrations and agent-related incidents.
4. Go-to-Market Strategy and Industry Expansion
Following internal validation, Willow plans to target sectors such as cybersecurity, real estate, and fintech with its SaaS and self-hosted offerings. The company will leverage enterprise design partners to refine its marketplace and expand deployments globally.
