From January 14 to 18 at the Florida State Fairgrounds in Tampa, Winnebago Industries showcased more than 164 new models and features across its premium brands. The flagship Winnebago brand displayed 62 RVs including the show debut Sunflyer Class C—built on a Ford chassis with versatile Murphy+ bed layouts, a rear gear garage and sleeper capacity for six—and the new Thrive lightweight travel trailer, offered in six floorplans and positioned alongside the Access and Micro-Minnie lines. Grand Design RV presented 71 launches, highlighted by the Foundation 42GD destination trailer with rear lofted observation deck and Tek Modo fiberglass roof, plus its fifth-wheel range now standard with the Omega Frame by Lippert and MORryde independent suspension. Newmar brought 31 luxury coaches, led by the Freedom Aire on a Mercedes-Benz 4500 chassis—its first Compact C entry with day-to-night convertible dinette-to-king-bed—and expanded its solar options with roof-mounted and movable panels that triple capacity. These introductions underscore Winnebago’s commitment to advanced engineering, space-saving design and diverse price tiers to drive market share.

In its seventh annual report, Winnebago Industries aligned disclosures with GRI Universal Standards, TCFD recommendations, California’s CCCDAA and SASB metrics, reporting tangible year-over-year improvements: a 22% reduction in total recordable incident rate (TRIR) and a 43% drop in days away, restricted or transferred (DART). The company established a Product Sustainability Steering Committee to integrate eco-friendly materials and practices, and reaffirmed its 2030 goal to cut freshwater use by 30%. Community efforts included the CommunityGO One Good Thing campaign, which raised $750,000 and logged 13,600 volunteer hours for 360 partners, earning Benevity’s Goodie NewB Award. Partnerships with Leave No Trace introduced stewardship principles for RV and boat owners, while Newsweek recognized Winnebago as one of America’s most trustworthy, greenest and responsible companies. Winnebago’s nine ESG priorities—from ethics and inclusion to emissions and water—underscore a strategy designed to deliver sustainable growth and long-term shareholder value.