Winnebago Industries showcased more than 160 new recreational vehicle models across its Winnebago, Grand Design RV and Newmar brands at the Florida RV SuperShow in Tampa from January 14–18. The lineup includes motorized coaches, travel trailers, toy haulers and fifth wheels, each featuring advanced engineering, smart connectivity and space-saving designs. Company executives highlighted smart safety systems, modular floorplan options and integrated solar packages. The breadth of the display underscores Winnebago’s strategy to capture market share across entry-level and luxury segments and speaks to management’s goal of driving a mid-single-digit percentage increase in North American unit volumes this fiscal year.

Under its flagship brand, Winnebago presented 62 units including the award-winning Solis, Ekko and Travato lines plus the debut of the Sunflyer Class C coach on a Ford chassis. The Sunflyer features sleeping for six, a Murphy+ bed system, rear gear garage and a coffee bar option. In the travel trailer category, the new Thrive model offers six floorplans at price points positioned 10–15% below comparable full-dimension trailers, targeting both weekend adventurers and full-time RV owners. Management projects these innovations will contribute to a 12% increase in travel trailer shipments year-over-year.

Grand Design introduced 71 new products, headlined by the Foundation 42GD destination trailer with a rear lofted observation deck and Tek Modo one-piece fiberglass roof, and its fifth wheels featuring the Omega Frame and MORryde independent suspension. The Lineage LVP1 motorized coach on Ram Promaster debuted seating for six and sleeping for four. Newmar displayed 31 luxury coaches, including the Freedom Aire Compact C on a Mercedes-Benz 4500 chassis with convertible dinette/Murphy bed and tripled solar capacity via movable panels. The emphasis on high-margin diesel coaches such as the Dutch Star and Mountain Aire supports management’s target to grow premium segment revenue by 8% in 2026.

On January 13, Winnebago Industries released its 2025 Corporate Responsibility Report in line with GRI Universal Standards and TCFD recommendations. Key achievements include a 30% reduction target for freshwater consumption by 2030, a 22% decline in total recordable incident rate and a 43% drop in days away/restricted cases. The company’s CommunityGO campaign raised $750,000 and logged 13,600 volunteer hours across 360 partners. Recognition by Newsweek as one of America’s Greenest and Most Responsible Companies underscores the firm’s commitment to sustainable growth—an initiative that management believes will drive long-term shareholder value.