WISeKey appoints Alexander Hirsch as group chief marketing officer

Hirsch previously served as senior director of EMEA executive field marketing at Salesforce.

Earlier, he spent five years at the World Economic Forum in Geneva as head of marketing platforms.

WISeKey appointed Alexander Hirsch as group chief marketing officer to coordinate global marketing, communications, brand positioning and go-to-market.

The role covers WISeKey and affiliates including SEALSQ, SEALQUANTUM, WISeSat and WISeID.