Wix Adds ChatGPT App to Instantly Generate Professional-Grade Harmony Websites

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Users can now generate production-ready Wix Harmony websites directly within ChatGPT by describing requirements via text or voice, leveraging OpenAI’s Apps SDK and Wix’s Model Context Protocol. The app provides built-in commerce, scheduling, SEO, payments and performance tools on Wix’s enterprise-grade infrastructure for seamless site management.

1. Partnership with OpenAI

Wix launched a dedicated app within ChatGPT following a collaboration with OpenAI, leveraging the Apps SDK and Wix’s Model Context Protocol to embed website creation capabilities directly in conversation.

2. Website Creation Workflow

Within ChatGPT, users simply describe their desired site through text or voice and receive an instant, production-ready Wix Harmony website. From there, they can add commerce features, monitor analytics and adjust design—all without leaving the chat interface.

3. Enterprise-Grade Infrastructure and Capabilities

All generated sites run on Wix’s enterprise-grade infrastructure, which includes built-in commerce, scheduling, payments, SEO, geo-targeting, accessibility, performance and security features by default.

4. Market Rollout and Strategic Impact

The Wix app is now accessible in markets supporting ChatGPT’s app directory, offering a new entry point for customer acquisition and reinforcing Wix’s strategy to embed its digital presence platform within leading AI environments.

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