Wix Approves Two-Year $2 Billion Buyback, Oppenheimer Cuts Target to $130
On Jan. 28, Wix’s board authorized a $2.0 billion buyback over fiscal 2026–27 to repurchase ordinary shares or convertible notes, with liabilities and equity at $2.56 billion as of Sept. 30, 2025. Oppenheimer cut its target to $130 from $160 citing revenue growth and margin concerns, while 23 of 25 analysts maintain buy ratings with a median $160 target.
1. Board Approval of Buyback Plan
On January 28, Wix.com’s board of directors authorized a $2 billion share repurchase program spanning fiscal years 2026 and 2027. This approval grants the company flexibility to repurchase ordinary shares or convertible notes at management’s discretion.
2. Financial Position and Plan Scale
As of September 30, 2025, Wix reported total liabilities and equity of $2.56 billion, indicating the buyback plan represents roughly 78% of its combined liabilities and equity base. The program aims to reduce outstanding shares and optimize capital allocation over the next two fiscal years.
3. Analyst Reactions and Price Targets
Oppenheimer trimmed its target price to $130 from $160, highlighting concerns over Wix’s revenue growth trajectory and margin profile. Meanwhile, 23 of 25 covering analysts maintain buy ratings, with a median target of $160 and a high estimate of $205, implying up to 136% upside.