Wix has announced Wix Harmony, a next-generation AI-powered website builder that fuses natural-language “vibe coding” with drag-and-drop visual editing. Central to Harmony is Aria, an AI agent capable of executing both simple design tweaks—such as updating color schemes—and complex tasks like full-page redesigns or adding commerce functionality. Built on Wix’s enterprise-grade infrastructure, Harmony ensures 99.99% uptime, professional-grade security and scalability for billions of daily visitors, and compliance with GDPR and accessibility standards. The platform will roll out in English to all users over the coming weeks, offering a hybrid workflow where creators can alternate seamlessly between AI-driven generation and pixel-perfect manual adjustments without risking code stability or functionality.

In its latest quarterly report, Wix delivered 14% year-over-year growth in both revenue and bookings, landing at the high end of management guidance. Creative Subscriptions revenue held steady, while the Business Solutions segment accelerated thanks to increased payments, transactions and partner-led customer acquisition. Short-term margin headwinds stem from investments in AI development through the Base44 initiative, but analysts emphasize that these costs support long-term monetization and user engagement improvements. Operating income remained robust and free cash flow generation strong, prompting at least one major research house to reaffirm a buy rating on the company’s proven ability to scale its platform and penetrate enterprise markets.