Wix.com CEO Avishai Abrahami told Business Insider that roughly 70% of the top 20 most popular U.S. jobs will be affected by artificial intelligence within five to ten years. He singled out more than four million drivers in ride‐share, taxi and truck roles as likely to see significant disruption, pointing to early deployments of fully autonomous taxi services by Waymo and Tesla. Call-center and customer-service positions are also at high risk, while professions demanding high-level thinking, creative performance or fine motor skills—such as athletes, performing artists and janitorial staff—are expected to be relatively insulated. To address this shift, Wix has created a new "xEngineer" role, combining deep domain expertise with AI-augmented workflows, signaling the company’s strategy to blend human creativity and machine assistance across its platform.

Wix unveiled the creative concept behind its Super Bowl LX commercial, spotlighting the launch of Wix Harmony, its flagship web creation platform. The campaign illustrates a seamless journey from inspiration to execution, showcasing Harmony’s hybrid approach: AI-powered idea generation and ‘vibe coding’ alongside full visual editing and professional infrastructure. CMO Omer Shai emphasized that Harmony keeps creative control firmly in human hands while accelerating time to launch. The ad centers on a business owner who tailors her online presence with AI as a partner—underscoring Wix’s vision of democratizing sophisticated digital creation for self-creators, agencies and enterprises alike.