Wolverine World Wide posted Q1 revenues up 11% on a reported basis and 7% in constant currency, led by strong growth in its Merrell and Saucony brands. Saucony’s Minted collaboration and targeted key city strategy drove record brand heat in markets like London.

The CFO forecasts Saucony to expand low- to mid-teens this year despite facing its toughest Q2 comp from last year’s 40% growth, partly aided by order timing shifts. Company executives anticipate continued category diversity and regional strength to support sustained brand momentum.

Tariff mitigation efforts and structural changes contributed to gross margin expansion, offsetting seasonal mix fluctuations. However, rising oil prices are increasing freight costs, which could pressure second-half profitability if not fully offset by cost savings.

The company is shifting its DTC business toward premium positioning and greater brand awareness, supported by new talent hires to reduce promotional dependency. Internationally, Merrell achieved consistent market share gains in EMEA and Asia Pacific, complementing strong performance in the US.