WPP Unveils Elevate28 Plan Targeting £500m Cost Cuts by 2028 with AI Units
WPP unveiled Elevate28 on February 26, reorganizing into four AI-powered units and targeting £500m in annual cost savings by 2028. It designates 2026 as a stabilization year for cost cuts and asset sales, 2027 for integrated sales to restore organic growth, and 2028+ for scaling as an AI-driven leader.
1. Elevate28 Strategic Overview
On February 26, WPP launched Elevate28, a multi-year strategic plan aimed at restoring growth and driving long-term shareholder value through a simplified, AI-driven operating model.
2. Four AI-Powered Service Units
The company will consolidate its offerings into WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions, each designed to deliver seamless, technology-enabled services across North America, Latin America, EMEA and APAC.
3. Core Pillars and Cost Savings Target
Elevate28 rests on four pillars: superior client growth, superior operations via a simplified model, leveraging WPP Open and establishing a financial foundation to unlock £500m in annual cost savings by 2028.
4. Implementation Timeline and Phases
Fiscal 2026 is defined as a stabilization phase focused on cost reductions and asset sales, 2027 as a building year for rolling out an integrated sales model to revive organic revenue growth, and 2028 onwards as a scale-up phase targeting faster growth, higher margins and strong cash flow.