Wrangler and Avirex Launch Seven-Piece Collection Priced $129.99–$1,699.99
Kontoor Brands’ Wrangler and Avirex rolled out a seven-piece fusion collection combining bomber silhouettes and denim trucker jackets priced from $129.99 to $1,699.99. The range features 100% leather suede trucker jackets, archival denim with dual-brand patches, heavy-weight cotton hoodies, and barrel jeans with chainstitching.
1. Collaboration Overview
Kontoor Brands’ Wrangler and Avirex have joined to create a limited seven-piece series blending Western heritage with aviation-inspired streetwear, marking Wrangler’s entry into a higher-price segment.
2. Collection Composition
The lineup includes a 100% leather suede trucker jacket, denim trucker jacket with co-branded patches, barrel jeans in two colorways featuring exposed chainstitching, heavy-weight cotton hoodies, joggers, and tees with vintage-inspired embroidery.
3. Pricing and Distribution
Priced from $129.99 for a tee to $1,699.99 for the suede trucker jacket, the collection is available online at wrangler.com and avirex.com starting March 4, 2026, targeting direct-to-consumer channels.
4. Brand Positioning Impact
This collaboration aims to elevate Wrangler’s brand perception by tapping into premium streetwear demand, potentially driving higher margins and reinforcing its market position among fashion-forward consumers.