X Launches 6% APY Debit Card and Beta Chat to Challenge Meta
Elon Musk's X platform will roll out X Money beta with 6% APY, a $25 welcome gift and a personalized metal debit card offering zero foreign transaction fees. It will also launch a standalone X Chat beta for 1,000 iOS users, intensifying competition with Meta's Messenger and WhatsApp.
1. X Money Beta Features
X Money’s beta offers a 6% APY on deposits, a $25 welcome gift and zero foreign transaction fees on a customizable metal debit card displaying users’ X handles. Users can link bank accounts and are advised to enable two-factor authentication before participating in the rollout.
2. X Chat Beta Rollout
X Chat is launching a standalone iOS beta via TestFlight for the first 1,000 users to gather feedback on messaging features separate from the main app. The initiative aims to position X Chat as a secure alternative to established messaging apps.
3. Implications for Meta Platforms
These developments accelerate X’s evolution into a super app, combining social, payments and messaging, directly challenging Meta’s revenue streams from Messenger and payment initiatives. Meta may need to enhance its own payment offerings or integrate new features to maintain user engagement and market share.