Xcel Brands Launches GemmaMade Kitchenware and Scones on QVC Live April 26
Xcel Brands will debut GemmaMade by Gemma Stafford on QVC on April 26 and April 29, featuring signature Magic Bowls, Mugs and Traditional Irish Scones. The launch leverages Stafford’s 8 million followers and Xcel’s live-stream social commerce model to expand branded kitchenware and baked goods revenue streams.
1. Launch Details
Xcel Brands announced that GemmaMade by Gemma Stafford will premiere on QVC on April 26 and April 29, featuring live-stream slots designed to introduce the new kitchenware and baked goods directly to QVC’s viewership.
2. Collection Features
The debut collection draws on Stafford’s Irish heritage, offering signature Magic Bowls and Mugs for simplified mixing and serving, alongside pre-made Traditional Irish Scones to bring authentic baking experiences to home cooks.
3. Social Commerce Strategy
Xcel plans to leverage Stafford’s 8 million-strong social media audience and its own live-stream commerce infrastructure to drive engagement and sales across both kitchen tools and consumable goods.
4. Revenue and Reach
By tapping into QVC’s multi-million household reach, the launch aims to diversify Xcel’s revenue beyond apparel and jewelry, potentially boosting its branded home goods income through interactive television and digital channels.