Xcel Brands, Paradium.AI partner to launch PetHelpful x Cesar Millan co-brand in 2027
XELB•Xcel Brands and Paradium.AI partnered to launch the PetHelpful x Trust·Respect·Love by Cesar Millan co-brand, with retail debut planned for Q3 2027. The companies cited a combined distribution footprint of more than 50 million, including 21 million social followers and 31 million monthly readers.
1. Pet product partnership
Xcel Brands entered a deal with Paradium.AI to launch the PetHelpful x Trust·Respect·Love by Cesar Millan co-brand, with a retail debut slated for Q3 2027. The line will target multiple pet categories, with Xcel using licensed operating partners to develop and manufacture products.
2. Video commerce plans
Paradium will use its Cutter Studios AI to turn long-form video into shoppable short videos to support always-on commerce content. The companies cited a combined distribution footprint of more than 50 million, including 21 million social followers and 31 million monthly readers.
