Xcel Brands Sells Judith Ripka Jewelry Brand for $3 Million
Xcel Brands has sold its luxury fine jewelry brand Judith Ripka to a strategic buyer for about $3 million. The divestiture refocuses the company's portfolio on video commerce and influencer-led brands to accelerate social commerce growth.
1. Sale of Judith Ripka Brand
Xcel Brands agreed to sell its Judith Ripka luxury fine jewelry line to a strategic buyer in a transaction valued at approximately $3 million. The company transferred all rights and product lines under the Judith Ripka name, marking a key divestiture in its branded portfolio.
2. Strategic Focus on Video Commerce
CEO Robert D’Loren emphasized that the sale will enable Xcel Brands to sharpen its focus on video commerce and influencer-led brand development. The company plans to reinvest resources into live-stream shopping, social commerce initiatives, and other high-growth branded products.