YouTube says report draws on survey of 20,000 EU creators to map Europe creator economy hurdles
YouTube published an analysis based on a survey of more than 20,000 creators across the EU27. It says more than 70% of EU27 watch time comes from outside Europe and calls for five policy steps to address barriers to creator growth.
1. Survey findings
YouTube’s analysis describes Europe’s creator economy as a driver of cultural exports, citing more than 70% of EU27 watch time from outside Europe. It highlights limited access to decision-making, traditional funding and official data as constraints on creator growth, and calls for five policy steps to help creators grow as investable small media businesses with hiring capacity.
